Ultrafast campaign

Gigafast CAMPAIGN

Sky broadband Minions

Like all broadband providers, Sky is in a continuous race to be fastest.

Over 18-months, we worked with Sky to promote Ultrafast (their fastest-ever broadband) and Gigafast (an even faster broadband package). We created two epic 360-campaigns, leveraging Sky’s brand partnership with the Minions. This included a range of disruptive special builds, showing the Minions being physically blown out of posters and even blown into other brands’ ads. We also built a slide at Westfield Stratford City that allowed shoppers to skip the stairs and whizz down the slide at Gigafast speeds.

For this campaign, we created everything from TV and DOOH to social and experiential experiences.

Gold – Clear Channel OMA 2023 – Installation & Experience
Bronze – Clear Channel OMA 2023 – Visual Craft
Shortlisted – Kinsale Sharks 2022 – Ambient/Non-traditional & PR
Shortlisted – The Drum Awards OOH – Interactive
Shortlisted – The Drum Awards OOH –
Special Builds and Site Adaptions

Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Chris Ringsell
Direction/Animation: Illumination
Producers: Elena Sanz
Production: Illumination, Curious, Engine
Voice-over: Redd Pepper
Sound: Dave Robinson (Creative Outpost)
Design & Typography: Aaron Pacey, Paul Kennerley, Tiago Sotenho Grosso (Gigafast 2021), Olivier Lafaysse (Ultrafast 2022)