RNLI EASTENDERS

Patrolling the Thames is a huge challenge for the RNLI's London based lifeboat stations. So to raise awareness of this and encourage support we used the instantly recognisable map from Eastenders.

This was proactive piece for The Big Bus Challenge and came first in the regional category, winning the RNLI £25k of free regional bus advertising.

Winner – Regional – Big Bus Challenge 2014

Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Typography: Guy Sexty