RAF find something more

The RAF Reserves wanted to recruit more people. But the right candidates are a little different from the norm. They want more out of life. They have a desire to break routines, push boundaries, and challenge the status quo. So, our mission was to develop a targeted campaign to run across OOH, social, and radio that would appeal to the maverick spirit of the perfect RAF Reserve recruit.

Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Chris Ringsell
Photography: Ministry of Defence
Design & Motion: Paul Kennerley, Matt Baines, Belinda Diangi, Nick Dinnen