PAY.UK
SWITCH STORIES
The pandemic was tough. Not only were people unable to see their loved ones, but at its peak, 9.6 million people were furloughed (31% of the UK workforce).
We worked with the Current Account Switch Service to help financially vulnerable people move to bank accounts that were better suited to their financial situations.
Launched at the height of the pandemic, the first part of our campaign needed a sympathetic tone. While the second part felt brighter more optimistic as things returned to normal. Both films were shot under strict COVID restrictions, which was a key consideration for our original concept.
To reach our audience this campaign ran across TV, press, OOH, DOOH, social and radio.
Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Ross Newton
Director: Caswell Coggins
Producers: Toby Tobias & Dominic Wilcox (2020), Georgina Moxey, Henri Davies & Phil Burgess (2021)
Editor: Toby Conway-Hughes (Marshall Streer Editors)
VFX & Post: Creative Outpost
Production: Dark Energy
Sound: Dave Robinson (Creative Outpost)
Photography: Mark Wesley
Design & Typography: Tiago Sotenho Grosso (2020), Joao Mirander, Nick Dinnen (2021)
