PAY.UK
MAGIC OF SWITCHING

Building on the successful Current Account Switch Service campaign. Our brief was to educate 18-24-year olds about the benefits of switching bank accounts. We wanted to show how in one smooth move they could improve their situation with perks like cashback, cinema tickets or even bigger overdrafts.

The average viewing time on social channels is just 2-6 seconds. Which meant our idea needed to grab their attention immediately, so we created three 6-second spots using visual trickery. We also made a digital six-sheet for display near universities, a radio ad for Spotify and DAX, social posts and a SnapChat lens.

Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Richard Worrow
Director: Simon Willows
Choreographer: Del Mak
Producers: Tim Page, Tom Ford
DOP: Jon Gaute Espevold
Editor: Mark Aarons
VFX & Post: Paul O’Brien, Framestore
Production: Agile Films, Heads Up Production, Radioaktive Film
Sound: GCRS
Design & Typography: Guy Sexty