Pay.UK
A Sign to Switch

The Switch Guarantee Guy is back! And this time he’s on a mission to tell everyone about that ‘just switched feeling’ you get from switching bank accounts.

In the new campaign, our super-smooth spokesman appears alongside a team of professional sign-spinners whose eye-catching tricks highlight the rewards of switching – their first-ever appearance in a UK advert.

Directed by Simon Willows, the action takes place in a traditional British market with sign-spinners reflecting the target audience. This integrated campaign appeared in everything from TV, YouTube, radio and DOOH to Facebook posts, Instagram stories and Snapchat lenses.

A Sign to Switch: Film
Copywriter: Scott Vaux-Nobes
Art Director: James Fairburn
Creative Director: Richard Worrow
Director: Simon Willows
Producers: Danielle Lyons, Tom Ford
DOP: Laurent Rodriguez
Editor: Mark Aarons
VFX & Post: Paul O’Brien, Framestore
Production: Agile Films, Family Production
Sound: Dave Robinson, Creative Outpost
Design & Typography: Nick Dinnen, Sam Shaw

A Sign to Switch: Social
Copywriter: Scott Vaux-Nobes
Art Director: James Fairburn
Creative Director: Richard Worrow
Director: Adam Booth
Producers: Adam Booth, Elena Sanz, Olive Andrews
Photography: Sam Riley
DOP: Chris Dodds
Editors: Sam Hopkins & Jamie Thodesen
VFX & Post: Framestore
Production: Engine Film
Sound: Engine Film
Design & Typography: Ade Yeo, Alex Talikowski