12 MILES
OF CHRISTMAS

To do something different for Christmas, we decided to create London’s biggest ever Christmas card in support of St Mungo’s Broadway.

Equipped with a gift box containing a Go Pro camera and a GPS device loaded with the Strava running app, 12 of the agency’s finest specimens ran a 12-mile relay around the very streets St Mungo’s Broadway are helping the homeless on. The Christmas card was created live by GPS tracking the runners you see in the film.

The Drum DADI Awards 2015 – Shortlisted –
Best in-house Website, App or Campaign

Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Paul Snoxell
ECD: Steve Aldridge
Director/Editor: Harry Foster
Music: Neil Andrew