SANTANDER CCB Connections

Santander is a huge international bank, and yet many UK companies don't know it has a big corporate banking division. This is a problem for Santander's growth plans. So to show businesses how Santander can help them achieve their growth ambitions, we created a campaign that focussed on a key insight: in business, it's not just who you know – it's who you don't know that matters. And Santander can connect you to the networks you need to achieve international success.

For this campaign, we created OOH, DOOH, press and social executions.

Art Director: James Fairburn
Copywriter: Scott Vaux-Nobes
Creative Director: Jo Moore
Design & Typography: Marina Suprunova
Retouching: Curious Productions