Ferrari Portofino

After a pitch win, Partners Andrews Aldridge became the first ever agency to work with Ferrari. Our task was to produce an exclusive book promoting the new Ferrari Portofino V8 GT.

The launch of a new Ferrari isn’t an everyday occurrence, so we wanted to produce a book that was a celebration of the event. The photography and copy were both specifically crafted to tell the story behind this sports car named after the charming village on the Italian Rivera.

In the design of the book itself, we used techniques that suggested style and elegance. From the use of K-Bind® and KolorEdge® techniques that allowed the stunning photography to flow seamlessly over the centre of the page to the KolorEdge foil in a bright silver-gilt adding a touch of glamour.

Copywriter: Scott Vaux-Nobes
Art Director: Simon Nicholls
Creative Director: Aaron Goldring
Photographer: Roberto Carrer
Print: Kingsbury Press