DIT
Welcome to GREAT
We worked with the Department for International Trade (DIT) on its largest-ever global campaign, positioning the UK as a leader in creativity, expertise, and innovation.
Aimed at international businesses, it showcased key sectors like financial services, creative industries, life sciences, and sustainable energy —reinforcing that Britain is open for business.
The campaign spanned international airports, top business publications, and digital platforms to reach global decision-makers in key markets.
Art Directors: Simon Nicholls, James Fairburn
Copywriter: Scott Vaux-Nobes
ECD: Steve Aldridge