Department for international trade
Cannes Lion

The Cannes Lions International Festival of Creativity is a celebration of the world’s best creative work. So where better to showcase Britain’s exceptional creative talent?

As part of the GREAT International Trade campaign, we unleashed a 3D animated British lion that dominated the skyline above Cannes. Then by using live-data it triumphantly roared to alert festival-goers in real-time whenever there was a British win. The dynamic digital billboard was supported by D6 screens along the Croisette and inside the Palais des Festivals et des Congrès.

The Drum Brave Awards 2017: Best Use of Programmatic

Art Director: Simon Nicholls
Copywriter: Scott Vaux-Nobes
ECD: Steve Aldridge
Creative Technologist: Dino Burbidge
Production Manager: Stuart Davis & Sophie Richaume
VFX: Taylor James
Production partner: Voodooh